While ready both articles on the growing consumer retailing I have learned that their are multiple ways to sell relatively the same thing. In the Business Week article about the chain store Zara I learned that they use the idea of fast fashion. Zara uses fast fashion and predicting what their customers want to make their brand successful. In the Forbes article I learned about how H&M heavily relies on guessing what the up and coming trends will be to allow their brand to succeed. H&M doesn't stock their stores as much as Zara and many would argue that this is why H&M is not the number one store and Zara is. Zara has new clothing items to display every week which keeps their customers interested and makes them continue to come back for more. They are one of few stores that use this method of retail because of the intensity that it requires to run smoothy. However it is shown to be an affective method for those who are willing to put the time into it.
Reading these two articles has shown me that their is much more of a science behind retail than I had ever known. The amount of different ways to buy and consume is quite amazing to think about. Shopping seems like such a simple thing when in reality it is very unique and tedious task that takes a lot of hard work to succeed.
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